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Cheerios^® commitment to kids doesn't stop with breakfast.
Reading is a key building block for learning and life. That's why we're sponsoring Storybird Challenges. That's also why we created the Cheerios^® Spoonfuls of Stories^® program to help get books into kids hands and encourage parents and kids to read together. Since 2001, Cheerios has given away over 50 million books on package, and donated more than $3.5 million to First Book, an award winning children's literacy non-profit that provides children from low-income families the opportunity to own their first new books. By putting children's books inside specially marked boxes, Cheerios is providing more of the simple, basic ingredients that help nourish your whole child: 100% natural whole grain oats, just 1 gram of sugar and a great story.

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